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Bar Review Mistake #1

Kaplan PMBR --

After Kaplan bought PMBR, it diluted two well-know brand names by combining them.


PMBR was known by law students as the nation's largest MBE course.  Kaplan was known by law students as the nation's largest test prep company. 
 
Combining the two names confuses the market, and only hurts enrollments. 

They should have called their full-service bar review course "Kaplan Bar Review" and retained the name PMBR for their MBE program.

 
It's as if the merged car company started to market a BMW Rolls-Royce.