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Local law school changes name
to play up its Boston Hub angle

by Jesse Noyes Boston Business Journal

The New England School of Law is changing its name to New England Law Boston as it tries to use its downtown location to distinguish it from other law schools in the state.

The school, which celebrates its centennial this year, has already begun reaching out to alumni, faculty and students about the name change. It plans to make an official announcement Sept. 23 during its convocation, where former Supreme Court Justice Sandra Day O’Connor is scheduled to be on hand.

The re-branding is designed to help distinguish New England School of Law from similarly named schools, such as the Southern New England School of Law in Dartmouth and Western New England College School of Law in Springfield, said Dean John F. O’Brien. The decision to make the change was made after the school hired consultants to look into the confusion.

“We’ve even been told the Massachusetts School of Law in Andover is also sometimes confused with us, and we’re looking to put an end to that,” O’Brien said.